Running a road race is not just about winning. It's about competing. It's about being and doing your best. It's about personal best - not world best. Ask any runner. It's about personal victory and personal pride. Same in sales. Jeffrey Gitomer's Little E-Book of Winners and Whiners: How to Stop the 29.5 Most Common Sales Whines and Prepare to Win is a companion to the Little Platinum Book of Cha-Ching.